The American Joint Launches its 3rd outlet in Thane, offer valid from 8th to 12th January, 2018
by Shrutee K/DNS
Mumbai,
January 2018: Inaugurating you to the 3rd outlet of The American
Joint which is nestled in the bylanes of Thane (W) with their earlier outlets rooted in the Capital Building at Bandra Kurla Complex and at Chikuwadi, Borivali (W). The owners
are abided by one simple philosophy which is to offer and serve real food
intact with real taste. The menu is a sheer mix of Modern American Cuisine & raw
Indian flavours. Indeed, a result of what happens when an American Chef meets an Indian
"Maharaj" and what follows therein is an array of Indo-American
culinary delights.
The
restaurant is an endeavor of the
Lionslair Ventures Pvt. Ltd., a hospitality management company and has been
nurtured and driven by Vishesh Kadakia,
Parag Vakil, Manan Mehta & Sahil Sheth. Their aim was to bring the Organic Food Concept to India and
launched their first outlet in April 2016 at Bandra Kurla Complex with the next
one in March 2017 at Borivali (W). Within few months they realized that their
endeavor is slowly catching pace and would need another outlet in the central
Mumbai so as to cater the crowd at large. With this thought in mind, the outlet
at Panch Pakhadi, Thane came into
existence with a couple of changes in their menu, floor space and design.
The Thane
outlet heavily showcases an artsy vibe with a strong sense of American pop art
being featured all across. This was a conscious decision to keep major elements
in white and add quirkiness with a hint of playfulness to the whole space and
have a fixed palette of green and yellow accent colors throughout. The
interiors also showcase a strong iconography with a deconstructed American
flag, logos of the 32 NFL teams, Hollywood posters and a handful of other
elements to re-emphasised the American feel at the outlet. All in all the space
is casual, relaxed and bright, filled with comfort and delicious food served
all day long.
The American Joint shall
offer you a blend of classic American plates inspired with characteristic
Indian flavors, making sure each dish is prepared with its natural quotient
intact and by using 100% Organic fruits & vegetables. The scrumptious food served at The American Joint is vegetarian, with a wide variety of American
dishes available. So whether it is an early morning breakfast or a dinner plan,
this eatery is a felicitous stop.
So indulge
in their divergent dishes which include the In Queso Emergency (a cheesy blend of spicy green chilies &
freshly diced tomatoes; served with signature house made corn tortilla chips), Creamy Tomato Basil (creamy, tangy
tomato basil soup, topped with grilled cheese croutons), Southwestern Cobb (a south of the border favorite; filled with
lettuce, charro beans, bell peppers, cheese, and tortilla stripe. Served
alongside a cilantro lime dressing),
House Organic Veggie (organic veggies smashed with herbs & spices.
Served with spicy harissa aioli; served with fries), Mountain O Nachos (our famous homemade corn tortillas smothered
with queso cheese sauce, olives, spring onions, tomatoes, charro beans, and
jalapenos), Arrabiata Say What? (our
Arrabiata sauce is thick, spicy and luscious), Central Bhaji Park (now your inner foodie doesn’t have to choose
between it’s two favorite dishes), Hong
Kong Fries (crispy french fries tossed in mandarin style sauce, and tossed
with peppers), Cookies n Creme Oreo,
Ferrero Nutella Mousse (signature
chocolate mousse made with pieces of Ferrero Rocher), Minty Happiness (chocolate chip cookie, mint chocochip ice cream,
oreo and chocolate sprinkles). With such
a unique concept and a futuristic approach this is what the owners had to say, “The American Joint is a symbol of entrepreneurial and visionary
spirit. It is founded on three basic principles: integrity, sustainability
& family. We believe food should be organically grown, humans should eat
what works for their body, animals should live in their natural habitats free
of fear, and plants should be the majority on this Earth. The closer we are to
mother nature, the closer we are to having a happy, healthy and sustainable
world. And, our restaurant tries to make a positive impact on the environment
in each and every way possible”.
Since the
opening of the BKC and Borivali (W) outlets, they have grown as entrepreneurs
and restaurateurs. Learnt from their mistakes, and have re-trained their staff,
increased their menu and worked tirelessly on improving customer experience.
This is not the launch of another location, but instead it is a chance to
showcase their loyal customers a new
& revamped American Joint with its roots intact.
Details:
Address: Opposite Shripal Complex, Panch Pakhadi, Thane
West
Contact no: +91 9833260544
Timings: 12 Noon - 11:00 PM
Get Social:
Website: http://theamericanjoint.com
Facebook: https://www.facebook.com/theamericanjoint
Twitter: https://twitter.com/American_Joint
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